Hoang Huynh · Managing Partner at Tactical
Value isn't found.
It's designed.
I am Hoang Huynh, a Value Proposition strategist.
I am one of the few strategists in Europe vertically specialized in Value Proposition Design, Value Strategy, and Value to Market tactics. This is the home of the method I have spent my career building: a way to design value that a market can actually feel, and the trilogy of books that holds all of it.
Value by Design
The Complete Guide to Value to Market
Book One
Value Proposition Design
Designing a proposition the market can't ignore.
The fundamentals, and designing a value proposition. The what and the who: how value is chosen and shaped, target customer validation, offer mechanics, and value messaging, so a position becomes a proposition the right people recognize, understand, and choose. The formula, the 3P contract, and the worked cases, with the tools and takeaways to make it land.
Fundamentals & the proposition · theory, tools, and takeaways
Book Two
Value Proposition Strategy
Reading the market, and choosing where to win.
The why and the where. Market dynamics, strategic positioning, and opportunity mapping: reading the field, finding the white space, and deciding where value can actually win before a line of the offer is drawn. Theory, tools, and takeaways for the ground you fight on.
The why & where · theory, tools, and takeaways
Book Three
Value Proposition Engineering
Turning strategy into execution that runs.
The how and the scale. Execution, automation, AI integration, and go-to-market systems: turning a validated proposition into something that ships, runs, and scales. The Value to Market tactics, the operational phases, and the tool cards, processes, and automations for the doing.
The how & scale · theory, tools, and takeaways
One idea leads to the next, from the formula all the way to market.
The convictions underneath every framework.
Written in the discipline: principles you can reuse, test, and hand on. Flip through the full set, with the operational question behind each one, on the method page.
See all four, in full →The Principle of Context
Who defined the rules we are judged by?
The Principle of Reality
In which world are we necessary?
The Principle of Transient Stability
Which of our values is tangibilizing into a standard, and what replaces it?
The Corollary to All Principles
Are we trying to win by being better inside the current frame, or by changing the frame itself?
Every framework is stress-tested against real companies: the wins, the losses, and the autopsies.
Run the framework inside your AI.
Value to Market packages the whole Value-to-Market (V2M) Framework as an agent skill. It turns Claude, Codex, Cursor or ChatGPT into a disciplined value strategist that interviews you, works the framework phase by phase, and writes board-ready reports. One line to install.
npx skills add valuebydesign/Value-to-Market-SkillGet the thinking, first.
New essays on value proposition design, method notes, and the occasional teardown, sent when there is something worth reading. No noise.